ProfitWell

ProfitWell

ProfitWell was a project I worked on for a friend's SaaS business. My goal was to create a clean and intuitive interface so their customers could understand how they measure up against their competitors and what parts of their business they could improve upon.
 

This required me to build an interface that supported large amounts of data being displayed at one time without it becoming confusing or cumbersome to the user. I worked directly with the head of product and the CEO to iterate and capture their brand and overall vision in the design. I define a color palette, specified reusable elements, and created a style guide.