Runkeeper App

Runkeeper

Activity, Leaderboards, Training

Runkeeper

UI Screen Library

Runkeeper

Runkeeper on the Apple Watch

Runkeeper

Rebrand Moodboard - Marketing Materials

Runkeeper

Rebrand Moodboard - UX/UI

Runkeeper

GUI Library

Overview

Joining the early-stage startup, I defined the overall user experience of the Runkeeper mobile app. I validated product features, set brand standards, invented mobile patterns, and provided creative direction that drove consistent growth and retention eventually resulting in the company’s acquisition by ASICS.

Contribution

Created core features (Goals, Routes, Feed, Training) driving user growth to over 1 million weekly active users.
Designed Runkeeper GO, the company’s monthly subscription model for revenue.
Led conception of the Races feature, driving 30K+ user signups in the first month and establishing a new revenue channel.

Runkeeper Rebrand 2021

Rebrand 2021 - 2022 Screens

Runkeeper Rebrand 2021

Rebranded Icon Library

Runkeeper Rebrand 2021

Rebranded Illustrations

Runkeeper Rebrand 2021

Rebranded Modal Views

Design System Implementation (2021 - 2022)

I implemented a design system to streamline the product development process, integrate Runkeeper into ASICS’s parent brand, and future-proof the app for years of growth. The design system reduced tech debt and increased product team velocity by 20%.

Co-designed with Drew Condon, Sue Yee, and Mariah Muscato.