ASICS Digital

ASICS Digital B2B

Upgraded ASICS’s B2B website to reflect their rebranded efforts while also improving the user experience so their clients could more easily browse, buy, and schedule their re-orders. Onboarding screens, filtered views, and user account homepages were all streamlined enabling customers to find what they are looking for faster.

I worked with the European and Australian region managers to engage in user research, find the most important problems to solve, and then prioritize the work with their development teams.

Co-designed with Laura O’Connell.