Lovepop Cards

Lovepop: Creating Magical Moments

Lovepop builds amazing 3D popup cards for all holidays and occasions and their goal is to spotlight the special moments of giving in people’s lives.

Role

At Lovepop my primary role was as the Design Director of the card design team responsible for creating all the new line card products for the company. With a team of 10+ talented industrial designers and engineers, we consistently shipped 8-10 new cards each month.

Eventually I transitioned to lead the UX team that owned the task of marrying the power of digital tech with our physical products which included enabling customers to write stylized messages on their cards via our online website.

As our card designs became more artistic, intricate, and personalized the company’s revenue grew from a couple hundred dollars of revenue per month to $300K+ per month in peak seasons.