ProfitWell

ProfitWell: Visualizing Your Company’s Growth

ProfitWell was a SaaS business focused on helping other businesses more clearly understand their metrics. My task was to create a clean and intuitive interface so their customers could understand how they measured up against their competitors and what parts of their business they could improve.

This required me to build an interface that supported visualizing large amounts of data without it becoming cumbersome for users to consume and gain insights about how they could better enhance their products. I worked directly with the Head of Product and the CEO to iterate and capture their brand and overall vision in the UI design.

ProfitWell has since joined forces with Paddle.