ASICS Digital

ASICS

B2B Product Page

ASICS

B2B Filtered View

ASICS

B2B Merchant Homepage

ASICS

B2B Search Overlay

Overview

Consultancy project that upgraded ASICS’s B2B buyer’s website to adhere to its new brand while dually improving the user experience so users could easily browse, purchase, and schedule re-orders. Onboarding flows, product filtering views, and user admin homepages were all streamlined to enable merchants to more easily purchase. Key takeaways:

Contribution

Decreased numerous UX friction points, increasing Asics B2B buyer re-orders by 5-10%.
Collaborated with international directors to collect user feedback and improve the purchase flow.
Unified B2B portal to align with ASICS’s brand strategy.

I worked with the European and Australian managers to engage in user research, identify and prioritize the most critical problems to solve, and prioritize design work with their development teams.

Co-designed with Laura O’Connell.