Breeze App

Breeze: Making Moving More Fun

Breeze was a tandem product to Runkeeper with the goal being to create an app that personalized your step count based on your lifestyle and habits and smartly encouraged you throughout the day to keep moving.

Core User Problems

1. Passive tracking is boring.
2. Keeping up with goals is hard and can be unrewarding
3. Habit forming is difficult.

From Sketches to #1 in Health & Fitness

At the time the world of passive tracking was stagnant. We knew we could provide a better experience around making steps more interesting that simply giving people a number to hit each day. People don't care about the steps they care about the results of those steps.

I led the user interface effort by building moodboards, exploring identity concepts, and eventually landing on a polished, clean UI that people would find engaging. Utilizing smartly timed push notifs, some witty dialogue, and Apple’s latest M5 chip, we made moving around more fun for people.

Upon release in mid-2014 the Breeze app hit #1 in Health & Fitness in the App Store.

Co-designed with Max Freiert and Drew Condon.