Breeze App
Overview
Breeze was a first-of-its-kind pedometer app that encouraged users to move more, adapting and learning from their lifestyle habits and exercise patterns. Built from scratch, we took an idea from concept to marketed release within 8 months, ultimately landing us at the top of the Health & Fitness category on iOS.
Contribution
I was selected to lead the UI effort to build the app. I was in charge of brand identity, voice and tone, and UX/UI patterns that together produced a user experience that engaged and made people more cognizant of their health. Key milestones:
Upon release, Breeze hit #1 in Health & Fitness in the App Store.
Breeze grew to 30K+ weekly active users within the first few months of release.
Broadened the business’s reach funneling ~10% new users to the paid product.
Breeze was a subsidiary of Runkeeper with the goal to diversify the business by attracting a broader health-conscious audience into the core revenue app.
Collaborated with Max Freiert and Drew Condon.